Also in the field of medical services, more and more companies are competing with each other on the Internet. Nowadays, it is hard to imagine that in a developed country, a dental clinic, a plastic surgery, or a private hospital does not have an advanced website. Every service provider wants to rank higher in Google search so that more organic visitors can reach your website to gain more online customers.
It is not enough to develop your website and create content, the quality and quantity of external links that point to a website are also very important ranking factors in Google search. Because the (landing page) relevance and organic rank of a page is a ranking factor for paid ads (such as Google Ads), high-quality external links play a substantial role not only in increasing organic traffic, but also in lowering the price of Google ads. An important detail is that links from external links must come from a quality website that is relevant to the topic of the service otherwise, they will not help to get better rankings. Links from weak sources can be harmful to traffic.
Guest blog for clinics, doctors
On our site, we allow the placement of any medical-themed blog content, with which doctors, clinics, or 3rd party healthcare providers can increase the online traffic and organic ranking.
1. What is a good guest blog like?
A good blog post is not a compliment or a rewording of your service description. A blog post will achieve its purpose if it contains quality text, images, and possibly video content, and the blog contains enough useful information for the reader, presented understandably and interestingly. Regarding the blog length, there is no optimal size, but in three lines it is not possible to present a service, news, or information with high quality and comprehensively enough, and a blog post that is too long is read by few.
2. What is Medical E-A-T and Y-M-Y-L and why you should pay close attention to it?
Google E-A-T means “Expertise, Authoritativeness, and Trustworthiness” while Y-M-Y-L stands for “Your Money Your Life“. As Google permanently fights disinformation, reliable content escpecially which can influence readers’ medical or financial decisions gets more important. There is no official communication yet that the Google’s ranking algorithm uses these signals to determine the ranks on their pages but for sure signals are colllected. Higher authority and more thrustful content is prioritized, therefore also your guest blog content needs to follow this direction.
3. Relationship of blog content to medical service
A good medical blog post achieves its purpose if it convinces the reader that the author of the blog is an expert on the topic or generates traffic to the author’s website.
4. Why not simply have more content on your own page?
One of the principles of Google’s ranking system is that more trusted pages rank better in search engines than less trusted pages. Consider which is more useful if a doctor claims to be an expert on a particular topic or if his environment claims to be about it? Google’s system works with web pages by analogy, i.e. external links have a significant influence on the reputation of a given web page.
5. What should be the topic of the article?
We suggest presenting a topic where
a) the reading of the blogpost adds additional value to the reader
b) the author of the blog is an expert on the given topic, so he/she can provide the readers with additional information and services on the topic
Ready to take off?
We offer you competitive packages to list your service on our website and start your first blog post. Check out our plans!